How to Use Multiple Media for Optimal Results.
When getting a prospect, I like to get the most information from them as possible. As well as with existing customers. Get their phone, fax, email so that you can contact them in multiple ways.
Just like the power of the sequential mailing increases results (be sure to see [...]
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Marketing to the Affluent is the fastest way to build a million dollar business. My friend Laurie Travis is CEO has built a $10,000,000 (yes, that is $10 million) business by focusing on the affluent clientele.
This month instead of being in a stuffy building- we are taking a field trip to LTEventions, headquarters of rich [...]
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Richelle’s Favorite Top 30 Marketing Plan Essentials for 2009
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The 30 Essential Items to Include in
[...]
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Your Best 2009 Resolution:
Be Somewhere, Be Somebody and Do Something.
I have been cleaning out my garage, my office and going through old notes to finish my marketing strategy session for the year and I noticed a great note written after the Advanced Coaching and Consulting Workshop given by Dan Kennedy last year and he [...]
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Shiny Object Syndrome?
Well, I am enjoying my Sunday afternoon of football and rooting for my new favorite team the New York Jets. I have always been a Southern California girl who went to UCLA but when it came to professional teams, I like to root for the underdog.
Just a little bit of background for [...]
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Richelle’s Favorite Top 30 Marketing Plan Essentials for 2009
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These tips are everything I learned when I re-built my multi-million dollar company from scratch! Make sure you include these essentials to change your 2009 Reality!
Be Sure to add your physical address [...]
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Believe it or not, I am not making this up – December is
National Write A Business Plan Month
Check it out here:
http://www.holidaysforeveryday.com/caldec08.shtml
As an official business plan on a napkin girl, I hear the whiners now. If you do nothing else in December, why not prepare a Marketing Calendar for 2009. I’ve used one since [...]
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http://workitmom.com/bloggers/entrepreneurmom/2008/11/04/how-to-keep-the-down-economy-from-killing-your-business/
Read it here too!
Is the economy getting you down? What about your business? If you are feeling the pinch with your company revenues, you may not be following the 20% rules.
Richelle Shaw, the only female African American public utility owner in the nation, gives her advice for bolstering your business against the ups and downs [...]
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The Sarah Palin Effect - Use of Celebrity
The only thing about Sarah Palin that helped John McCain during this election was her celebrity - the same thing that he accused President Elect Barack Obama of using. But what the McCain campaign discovered is that the use of celebrity works very well.
This is why [...]
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Millionaire Marketing Secrets
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Dave Banks: Thanks for the great post. Nice and informative....
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Nikki Jourdan: Greetings Richelle, You are one amazing woman! T...
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LaToya Wilburn: Hi Richelle . I will like more info on how to mar...
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Yolanda Whyte: Hi Richelle, thanks for all the great tips and adv...
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janet: You are Awesome. I am forwarding this to my group!...
