Thanks to Tamara Butler, publisher of Desert Diamonds Radio and Desert Diamonds Magazine.  I had a great time during the interview.

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What are the most important questions when defining your target market?
When I consult with entrepreneurs, I get very concerned when I ask them who needs or will use their product.  And their answer is EVERYBODY.  Or Nurses, students, business owners.  I am every concerned because I know that they have not really thought about who [...]

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