Why You Should Be Watching Kitchen Nightmares

Posted on 16. Nov, 2007 by admin in Practical Marketing Tips for Entrepreneurs

Why You Should Be Watching Kitchen Nightmares!

Ok I confess… I am a television kid…I grew up watching endless television and I am officially addicted but even better now they have so many channels I can watch whatever I feel like.

I stumbled on the BBC channel and Kitchen Nightmares. It is a reality show staring Gordon Ramsay – the chef from Hell’s Kitchen. He comes into the struggling restaurant to help rescue the business from closing.

I was hooked on Saturday afternoon, not for the cooking lessons (which I always need) but for the business lessons.

I was exceptionally excited to discover that FOX has signed the U.S. version. It is much easier to watch and more drama but still a great business lesson.

Gordon works on the business! AND shows how the restaurant really is in the MARKETING of FOOD business and provider of an entertaining experience . Classic Dan Kennedy!

The top 3 reasons to watch?

1. Fresh Eyes – Chef Ramsay is an outsider and can see many problems the owners can’t see.

2. Neighborhood Research – Chef Ramsay conducts surveys and detailed neighborhood research. Not a market study…..with long troublesome forms but asking questions of the community.

3. Staff training – Chef Ramsay even whips into shape struggling employees and handles crazy family members ruining the business.

The Best Reason to watch –the straight, non-fancy marketing tips that anyone can use. They are cheap word of mouth strategies. He used celebrities in the community, created a fund raiser to drive traffic to the restaurant… Again, classic Dan Kennedy.

Don’t miss our First Anniversary Celebration. Limited seats available. We will be showing off different campaigns from the year that made truck loads of money. PLUS, we will be voting on the Testimonial of the YEAR contest, tons of prizes to giveaway for those of you who bring a guest and more….

Secure your spot! RSVP right now

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