2009 Essentials for your Marketing Calendar

Posted on 01. Dec, 2008 by admin in Marketing Calendar 2009

Believe it or not, I am not making this up – December is
National Write A Business Plan Month

Check it out here:
http://www.holidaysforeveryday.com/caldec08.shtml

As an official business plan on a napkin girl, I hear the whiners now. If you do nothing else in December, why not prepare a Marketing Calendar for 2009. I’ve used one since 2002 and it was instrumental in re-building my million dollar business. The calendar took all of the guess work out of my business. Each month, we had an action plan to implement. So much better than, what should we do this month? Or, oh no, sales are down 30% from last year, what can we do to increase sales? Be proactive for 2009!

What needs to be included in your marketing plan for 2009? Over the next 30 days in honor of National Write A Business Plan Month, daily I will provide my Email Marketing Plan Course to help with the planning. At any time if you would like to UNSUBSCRIBE to this e-course, please see the link at the bottom of the email.

Good Luck

Essential Item #1

Retention Strategies:

In this economy it is most important to hold on to what ya got! You have heard me say many times that there are only 3 ways to grow a business and the most expensive way is new client acquisition. So, one of the most important components of my marketing plan for 2009 is RETENTION of my existing clients.

How do I keep them from leaving my service? How do I put an iron fence around them so that my client feels obligated to continue using my product or service. My favorite and old stand by – the Newsletter!

I finally did what Richelle told me and made my newsletter more personal, with action items and tons of information. Within 10 days, my schedule was full of tax planning clients – normally, they wait until after the New Year, plus this newsletter added a significant amount of unexpected December cashflow. Kelly Welter, CPA www.kklw.com

TIP: A print newsletter is the best and optimum way to stay in contact with your existing customers. It can be as simple as an in office designed postcard printed at Staples or a 28 page full color professionally printed newsletter. NO whiners. This must be done monthly. Not quarterly! Or Random. Monthly is BEST. For every month that you do not keep in touch with your clients, you lose up to 10% of them and the relationship. AND this economy calls for a relationship with your customers to make money.

Much Success!

Richelle Shaw
Author, How to Build A Million Dollar Business in Las Vegas – Without the Casinos
Leading expert in business building for women of color
www.RichelleShaw.com
Subscribe to my blog at www.RichelleShawMarketing.com

Follow me on www.twitter.com/richelleshaw

RTS Publishing, LLC
P.O. Box 42832
Las Vegas, NV 89116
888-241-1410

Tags: marketing calendar, marketing plan, newsletter