Archive for 'Good Stuff'

The Most Important Way to Advertise in This Economy

Posted on 01. Oct, 2008 by admin.

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The most important way to advertise during this economy
Everybody is trying to steal recession proof your business but they are not giving you concrete things to do right now.
Here is the list.
1. Don’t stop marketing!
2. When you do buy advertising, make sure that you are using direct response techniques.
A brief example:
My new coaching [...]

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Devyn - Dance me if you Can?

Posted on 05. Sep, 2008 by admin.

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Even though she looks like her Dad, this is my kid 100% Always a performer.
Just when I think she is crazy - she was supposed to be potty training but look she decided to close the lid and use her imagination and call the potty a stage. She is warming up for the [...]

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Mrs. Fields Cookies Files for Bankruptcy

Posted on 18. Aug, 2008 by admin.

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Just when I thought nothing else could shock me, I heard this news. Then, it hit me, well yeah…
I read the details, this last quarter the loss increased from $1.4million to $10.7 million. How does that happen in one year? Then, the headline read - A Mall Staple files for Bankruptcy and [...]

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When Should I Market?

Posted on 18. Aug, 2008 by admin.

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This has got to be my most favorite question–
It is kinda like - when should I begin a diet? On Monday? - when the week is just starting? Or Sunday - so that it is a full 7 days?
I get asked more often when should I start marketing? Then, I hear, I [...]

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Why is Marketing So Hard?

Posted on 18. Aug, 2008 by admin.

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When the phone does not ring like its supposed to, more business owners are blaming it on the economy but it may be because essential business basics are not the priority. Let’s start with the essentials. Marketing is not about being funny or clever, it is about testing to see what works. My [...]

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Obama vs. McCain - Celebrity What?

Posted on 30. Jul, 2008 by admin.

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Don’t Hate the Playa, Hate the Game!
In an attack ad, McCain is questioning if Obama can really run the country.
Whether you decide to participate this year, you have to admit politics are a lot of fun right now.
Have you seen McCain’s latest ad? He is comparing Obama’s Celebrity Status to Paris Hilton’s
Here is the [...]

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A Lesson in Taking Care of ALL your Customers

Posted on 17. Jul, 2008 by admin.

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A Lesson in Taking Care of ALL your Customers
Last Sunday, Devyn asked can we go to the park, can we go bye-bye. All I can think about is the fact that it is 110 outside. SO I told her after her nap. As soon as she woke up, she said….Park…Park… I [...]

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Why aren’t you getting free publicity?

Posted on 17. Jul, 2008 by admin.

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The piece your missing in your press releases might shock you! The traditional way of getting free publicity all changed in 2005. The growth of the paparazzi , selling pictures of babies, the Britney effect. The world has now changed and so has news. Or what producers and editors believe is news.
The [...]

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Richelle for President 08!

Posted on 17. Jul, 2008 by admin.

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Because of all the publicity I have received, I thought you might want to check out what a member sent me. The email read – Hey Richelle, I saw you on Channel 3 news. I kept thinking, did I do an interview with Channel 3???? SO I clicked the link and VOILA [...]

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Virtual Book Tour Begins!

Posted on 17. Jun, 2008 by admin.

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What an amazing journey this has been - writing this book and now the fun part. I have decided that since Devyn is only 2.5 and can finally tell me what she thinks of me working all of the time, I will not be traveling as much this year.
I love watching every smile and [...]

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