Posted on July 17th, 2008 by Richelle
The piece your missing in your press releases might shock you! The traditional way of getting free publicity all changed in 2005. The growth of the paparazzi , selling pictures of babies, the Britney effect. The world has now changed and so has news. Or what producers and editors believe is news.
The [...]
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Posted on July 17th, 2008 by Richelle
Because of all the publicity I have received, I thought you might want to check out what a member sent me. The email read – Hey Richelle, I saw you on Channel 3 news. I kept thinking, did I do an interview with Channel 3???? SO I clicked the link and VOILA [...]
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Posted on June 17th, 2008 by Richelle
What an amazing journey this has been - writing this book and now the fun part. I have decided that since Devyn is only 2.5 and can finally tell me what she thinks of me working all of the time, I will not be traveling as much this year.
I love watching every [...]
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Posted on April 11th, 2008 by Richelle
One of my favorite marketing guru’s - Perry Marshall, sent an email to me a couple of weeks ago with this as the headline–and I totally understood exactly what he was talking about.
Many entrepreneurs start a business because they have a dream. Implementing that dream is where the problems come in. You begin looking, reading, [...]
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Posted on March 12th, 2008 by Richelle
Who else wants to build a million dollar
business in Las Vegas?
MARCH 28, 2008 at Main Street Station
200 N. Main Street
Las Vegas, NV 89101
Starts at 10am - 2pm
LUNCH is included
Creating a bootcamp just for women was my passion. I spent many years working my business and figuring out how to build a million dollar business [...]
Filed under: Good Stuff, Million Dollar Boot Camp, Practical Marketing Tips for Entrepreneurs, Where is Richelle | 1 Comment »
Posted on February 19th, 2008 by Richelle
List Segmentation for Optimum Dollars:
Now that we have determined that your biggest asset is your customer list – (click here to read last week’s article if you did not receive last week’s newsletter or are one of the 56 new subscribers ) http://www.richelleshawmarketing.com/2008/02/12/your-business-biggest-asset-it-might-surprise-you/
I received tons of questions from last week’s newsletter about customer lists. They wanted [...]
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Posted on February 12th, 2008 by Richelle
What is Your business’ biggest asset?
If you said your building, your location, your staff or you, You would be wrong. Your biggest asset is your customer list. You have the ability to grow exponentially when you realize that your list has value.
Often, business owners squander the value of their list by not keeping in touch with their [...]
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Posted on February 3rd, 2008 by Richelle
That’s why they play the game….New York Giants WIN!
When thinking about business – I realize that there was no reason that I should be at all successful. I am a female, African American, reasonably young now… and self professed, chubby… With 4 strikes, how in the world did I accomplish all that I did and do?
People ask me [...]
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Posted on January 26th, 2008 by Richelle
During a recession it is important to focus of the 3 R’s of your business.
1. Retention - Keeping your existing customers by making sure that their experience is phenomenal. I was able to create a fabulous experience for my customers of the telephone company. I targeted people who had been disconnected before and were not [...]
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Posted on January 2nd, 2008 by Richelle
Today I received an urgent call from Office Depot regarding my account. It was our Account Manager who called - first time I had ever heard from him, and he wanted to know why I had not used our online account, or ordered since July, 2007.
I am sure that he is calling as a [...]
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