How to build and grow a million dollar business from successful marketing expert Richelle Shaw. Marketing tips tools seminars on direct marketing and systems to improve profits

Following People following people who are lost

Posted on 11. Apr, 2008 by admin.

One of my favorite marketing guru’s - Perry Marshall, sent an email to me a couple of weeks ago with this as the headline–and I totally understood exactly what he was talking about.
Many entrepreneurs start a business because they have a dream.  Implementing that dream is where the problems come in.  You begin looking, reading, [...]

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BOOTCAMP for WOMEN - Las Vegas March 28, 2008 Early Bird

Posted on 12. Mar, 2008 by admin.

 
Who else wants to build a million dollar
business in Las Vegas?
MARCH 28, 2008 at Main Street Station
200 N. Main Street
Las Vegas, NV 89101

Starts at 10am - 2pm 
LUNCH is included

 
Creating a bootcamp just for women was my passion. I spent many years working my business and figuring out how to build a million dollar business [...]

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5 Ways to divide your Customer List for Money!

Posted on 19. Feb, 2008 by admin.

List Segmentation for Optimum Dollars:
 
Now that we have determined that your biggest asset is your customer list – (click here to read last week’s article if you did not receive last week’s newsletter or are one of the 56 new subscribers ) http://www.richelleshawmarketing.com/2008/02/12/your-business-biggest-asset-it-might-surprise-you/
 
I received tons of questions from last week’s newsletter about customer lists. They wanted [...]

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Your Business’ Biggest Asset - It Might Surprise You

Posted on 12. Feb, 2008 by admin.

What is Your business’ biggest asset?
 
If you said your building, your location, your staff or you, You would be wrong. Your biggest asset is your customer list. You have the ability to grow exponentially when you realize that your list has value.
 
Often, business owners squander the value of their list by not keeping in touch with their [...]

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That’s Why They Play The Game - NY Giants Win!! SuperBowl 42

Posted on 03. Feb, 2008 by admin.

That’s why they play the game….New York Giants WIN!
 
When thinking about business – I realize that there was no reason that I should be at all successful. I am a female, African American, reasonably young now… and self professed, chubby… With 4 strikes, how in the world did I accomplish all that I did and do?
 
People ask me [...]

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3 Steps to Recession Proof Your Business

Posted on 26. Jan, 2008 by admin.

During a recession it is important to focus of the 3 R’s of your business.
1.  Retention - Keeping your existing customers by making sure that their experience is phenomenal.  I was able to create a fabulous experience for my customers of the telephone company.  I targeted people who had been disconnected before and were not [...]

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Do You Know When A Customer Should Be Back?

Posted on 02. Jan, 2008 by admin.

Today I received an urgent call from Office Depot regarding my account.  It was our Account Manager who called - first time I had ever heard from him, and he wanted to know why I had not used our online account, or ordered since July, 2007. 
I am sure that he is calling as a [...]

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Finding your Target Market

Posted on 31. Aug, 2007 by admin.

What are the most important questions when defining your target market?
When I consult with entrepreneurs, I get very concerned when I ask them who needs or will use their product.  And their answer is EVERYBODY.  Or Nurses, students, business owners.  I am every concerned because I know that they have not really thought about who [...]

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