How to build and grow a million dollar business from successful marketing expert Richelle Shaw. Marketing tips tools seminars on direct marketing and systems to improve profits

Business vs. Hobby?

Posted on 21. Jan, 2010 by admin.

Second question from Grace: Richelle, What is the rule of thumb to determine if the service I want to offer is meeting a need that will make money, i.e business vs. hobby?
Grace:
Well I think the only question to ask is if is the hobby making money? If it makes money then, it is [...]

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The Ideal Niche Market

Posted on 21. Jan, 2010 by admin.

Question From Grace Major:
Richelle : Based on your success, can you discuss how a startup business owner/entrepreneur determine how to establish a niche?
Grace - What is an ideal Niche Market?
An ideal Niche market is a market that has these qualities:
1. Small enough for you to dominate – How will you reach the prospect? [...]

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Winning is more than an attitude!

Posted on 17. Jan, 2010 by admin.

Winning is more than an attitude
Now, money is tight for the world, I get more and more questions about how did you keep going through adversity?
At first I used to seem baffled by this question. But lots of experience in failure, left me feeling like, this happens to everyone. So – lesson number [...]

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Social Media Secrets Webinar

Posted on 06. Oct, 2009 by admin.

Social Media Secrets
Join us for a Webinar on October 15
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/608884034
I will be interviewing my friend Nick Nanton - The Celebrity Lawyer about all of his secrets PLUS, some special questions about his event right here in Vegas with Tony Hseish of Zappos.com, Peter Shankman of HARO (Help a [...]

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Are You Running Your Business Like A Frat House?

Posted on 18. Aug, 2009 by admin.

September is back to school time and I noticed that most entrepreneurs struggling in this economy are running their businesses like college frat houses.
Brace yourself this may be a little controversial but sometimes instead of giving you “professional book smart” tactics, I have to be blunt and give you down and dirty street smarts.
Here are [...]

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What does it really take to build a Million Dollar Business?

Posted on 04. Aug, 2009 by admin.

There is a simple plan to building a million dollar business and I have followed it several times both personally and for clients.
The system is basic and simple, but don’t mistake simple and basic for easy. It can be difficult to stay focused on the basic and simple things.
Strategy #1
1. Great Customer Service [...]

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3rd Annual Women of Color Conference Preview!

Posted on 13. Jul, 2009 by admin.

 
 
 
 
 3rd Annual Women of Color Conference
 

Join us for a Webinar on July 21

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/663024026

The 3rd Annual Women of Color Conference founder Ms. Debra Nelson, VP of Corporate Diversity and Community Affairs for MGM-Mirage gives an overview of last year’s conference and the fun new events for this year!  Event [...]

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How to Use Multiple Media for Optimal Results

Posted on 24. Jun, 2009 by admin.

How to Use Multiple Media for Optimal Results.
When getting a prospect, I like to get the most information from them as possible. As well as with existing customers. Get their phone, fax, email so that you can contact them in multiple ways.
Just like the power of the sequential mailing increases results (be sure to see [...]

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Be Somewhere, Be Somebody and Do Something

Posted on 31. Dec, 2008 by admin.

Your Best 2009 Resolution:
 
Be Somewhere, Be Somebody and Do Something. 
 
I have been cleaning out my garage, my office and going through old notes to finish my marketing strategy session for the year and I noticed a great note written after the Advanced Coaching and Consulting Workshop given by Dan Kennedy last year and he [...]

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Sarah Palin - The Celebrity Effect Lesson for Entrepreneurs

Posted on 20. Oct, 2008 by admin.

The Sarah Palin Effect - Use of Celebrity
The only thing about Sarah Palin that helped John McCain during this election was her celebrity - the same thing that he accused President Elect Barack Obama of using. But what the McCain campaign discovered is that the use of celebrity works very well.
This is why [...]

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