This has got to be my most favorite question–
It is kinda like - when should I begin a diet? On Monday? - when the week is just starting? Or Sunday - so that it is a full 7 days?
I get asked more often when should I start marketing? Then, I [...]

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When the phone does not ring like its supposed to, more business owners are blaming it on the economy but it may be because essential business basics are not the priority. Let’s start with the essentials. Marketing is not about being funny or clever, it is about testing to see what works. My [...]

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A Lesson in Taking Care of ALL your Customers
Last Sunday, Devyn asked can we go to the park, can we go bye-bye. All I can think about is the fact that it is 110 outside. SO I told her after her nap. As soon as she woke up, she said….Park…Park… I [...]

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The piece your missing in your press releases might shock you! The traditional way of getting free publicity all changed in 2005. The growth of the paparazzi , selling pictures of babies, the Britney effect. The world has now changed and so has news. Or what producers and editors believe is news.
The [...]

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What an amazing journey this has been - writing this book and now the fun part. I have decided that since Devyn is only 2.5 and can finally tell me what she thinks of me working all of the time, I will not be traveling as much this year.
I love watching every [...]

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Thanks for RSVP’ing to the local marketing workshop. If this is your first time attending, please read below.
If you already have your textbook and No B.S. Marketing Binder, please bring it to the meeting.
If this is your first time, please read carefully how to order your MANDATORY course materials.
This workshop is [...]

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One of my favorite marketing guru’s - Perry Marshall, sent an email to me a couple of weeks ago with this as the headline–and I totally understood exactly what he was talking about.
Many entrepreneurs start a business because they have a dream.  Implementing that dream is where the problems come in.  You begin looking, reading, [...]

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Who else wants to build a million dollar
business in Las Vegas?
MARCH 28, 2008 at Main Street Station
200 N. Main Street
Las Vegas, NV 89101

Starts at 10am - 2pm 
LUNCH is included

 
Creating a bootcamp just for women was my passion. I spent many years working my business and figuring out how to build a million dollar business [...]

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List Segmentation for Optimum Dollars:
 
Now that we have determined that your biggest asset is your customer list – (click here to read last week’s article if you did not receive last week’s newsletter or are one of the 56 new subscribers ) http://www.richelleshawmarketing.com/2008/02/12/your-business-biggest-asset-it-might-surprise-you/
 
I received tons of questions from last week’s newsletter about customer lists. They wanted [...]

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What is Your business’ biggest asset?
 
If you said your building, your location, your staff or you, You would be wrong. Your biggest asset is your customer list. You have the ability to grow exponentially when you realize that your list has value.
 
Often, business owners squander the value of their list by not keeping in touch with their [...]

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