How to build and grow a million dollar business from successful marketing expert Richelle Shaw. Marketing tips tools seminars on direct marketing and systems to improve profits

The Most Important Way to Advertise in This Economy

Posted on 01. Oct, 2008 by admin.

The most important way to advertise during this economy
Everybody is trying to steal recession proof your business but they are not giving you concrete things to do right now.
Here is the list.
1. Don’t stop marketing!
2. When you do buy advertising, make sure that you are using direct response techniques.
A brief example:
My new coaching [...]

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When Should I Market?

Posted on 18. Aug, 2008 by admin.

This has got to be my most favorite question–
It is kinda like - when should I begin a diet? On Monday? - when the week is just starting? Or Sunday - so that it is a full 7 days?
I get asked more often when should I start marketing? Then, I hear, I [...]

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Why is Marketing So Hard?

Posted on 18. Aug, 2008 by admin.

When the phone does not ring like its supposed to, more business owners are blaming it on the economy but it may be because essential business basics are not the priority. Let’s start with the essentials. Marketing is not about being funny or clever, it is about testing to see what works. My [...]

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A Lesson in Taking Care of ALL your Customers

Posted on 17. Jul, 2008 by admin.

A Lesson in Taking Care of ALL your Customers
Last Sunday, Devyn asked can we go to the park, can we go bye-bye. All I can think about is the fact that it is 110 outside. SO I told her after her nap. As soon as she woke up, she said….Park…Park… I [...]

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Why aren’t you getting free publicity?

Posted on 17. Jul, 2008 by admin.

The piece your missing in your press releases might shock you! The traditional way of getting free publicity all changed in 2005. The growth of the paparazzi , selling pictures of babies, the Britney effect. The world has now changed and so has news. Or what producers and editors believe is news.
The [...]

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Virtual Book Tour Begins!

Posted on 17. Jun, 2008 by admin.

What an amazing journey this has been - writing this book and now the fun part. I have decided that since Devyn is only 2.5 and can finally tell me what she thinks of me working all of the time, I will not be traveling as much this year.
I love watching every smile and [...]

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First Time Visitor Instructions

Posted on 15. May, 2008 by admin.

Thanks for RSVP’ing to the local marketing workshop. If this is your first time attending, please read below.
If you already have your textbook and No B.S. Marketing Binder, please bring it to the meeting.
If this is your first time, please read carefully how to order your MANDATORY course materials.
This workshop is normally $45. [...]

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Following People following people who are lost

Posted on 11. Apr, 2008 by admin.

One of my favorite marketing guru’s - Perry Marshall, sent an email to me a couple of weeks ago with this as the headline–and I totally understood exactly what he was talking about.
Many entrepreneurs start a business because they have a dream.  Implementing that dream is where the problems come in.  You begin looking, reading, [...]

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BOOTCAMP for WOMEN - Las Vegas March 28, 2008 Early Bird

Posted on 12. Mar, 2008 by admin.

 
Who else wants to build a million dollar
business in Las Vegas?
MARCH 28, 2008 at Main Street Station
200 N. Main Street
Las Vegas, NV 89101

Starts at 10am - 2pm 
LUNCH is included

 
Creating a bootcamp just for women was my passion. I spent many years working my business and figuring out how to build a million dollar business [...]

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5 Ways to divide your Customer List for Money!

Posted on 19. Feb, 2008 by admin.

List Segmentation for Optimum Dollars:
 
Now that we have determined that your biggest asset is your customer list – (click here to read last week’s article if you did not receive last week’s newsletter or are one of the 56 new subscribers ) http://www.richelleshawmarketing.com/2008/02/12/your-business-biggest-asset-it-might-surprise-you/
 
I received tons of questions from last week’s newsletter about customer lists. They wanted [...]

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