Archive for 'Practical Marketing Tips for Entrepreneurs'

Your Business’ Biggest Asset - It Might Surprise You

Posted on 12. Feb, 2008 by admin.

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What is Your business’ biggest asset?
 
If you said your building, your location, your staff or you, You would be wrong. Your biggest asset is your customer list. You have the ability to grow exponentially when you realize that your list has value.
 
Often, business owners squander the value of their list by not keeping in touch with their [...]

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That’s Why They Play The Game - NY Giants Win!! SuperBowl 42

Posted on 03. Feb, 2008 by admin.

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That’s why they play the game….New York Giants WIN!
 
When thinking about business – I realize that there was no reason that I should be at all successful. I am a female, African American, reasonably young now… and self professed, chubby… With 4 strikes, how in the world did I accomplish all that I did and do?
 
People ask me [...]

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3 Steps to Recession Proof Your Business

Posted on 26. Jan, 2008 by admin.

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During a recession it is important to focus of the 3 R’s of your business.
1.  Retention - Keeping your existing customers by making sure that their experience is phenomenal.  I was able to create a fabulous experience for my customers of the telephone company.  I targeted people who had been disconnected before and were not [...]

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Do You Know When A Customer Should Be Back?

Posted on 02. Jan, 2008 by admin.

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Today I received an urgent call from Office Depot regarding my account.  It was our Account Manager who called - first time I had ever heard from him, and he wanted to know why I had not used our online account, or ordered since July, 2007. 
I am sure that he is calling as a [...]

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Why You Should Be Watching Kitchen Nightmares

Posted on 16. Nov, 2007 by admin.

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Why You Should Be Watching Kitchen Nightmares!
 
Ok I confess… I am a television kid…I grew up watching endless television and I am officially addicted but even better now they have so many channels I can watch whatever I feel like.
 
I stumbled on the BBC channel and Kitchen Nightmares. It is a reality show staring Gordon Ramsay [...]

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Are you sleeping in your business?

Posted on 03. Oct, 2007 by admin.

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Are you sleeping in your business?
Just back from a crazy week, first in Los Angeles, then to Washington D.C.  I was a guest speaker for the Los Angeles Black Business Expo. 
I was kinda disappointed because it was not the turn out they had hoped but it is always fun to be around business people [...]

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How Britney Spears and the Record Industry Can Learn From Dan Kennedy

Posted on 11. Sep, 2007 by admin.

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Britney Spears certainly was a hot ghetto mess at the 2007 VMA’s but she is indicative of the recording industry – losing important fans.  Last month, the Bare Naked Ladies (Grammy Winners from 2001 – Multi-platinum sales) were interviewed by CNBC’s Business Nation because they left their label and opted to produce and distribute their [...]

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Talking with Entrepreneurs

Posted on 01. Sep, 2007 by admin.

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Thanks to Maria Ngo and Ray Dugray for inviting me to participate in their www.thinkrich.com project.  Their monthly conference calls are terrific.  Especially when you can call in and ask your question from their featured Expert.  Thanks again for asking me to be a featured marketing expert.  Of course, I give it in "the No [...]

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