How To Build A Million Dollar Business in Las Vegas » Where is Richelle http://www.richelleshawmarketing.com Wed, 31 Dec 2008 18:43:05 +0000 http://wordpress.org/?v=2.5.1 en © richelle@gkiclasvegas.com () richelle@gkiclasvegas.com() richelle@gkiclasvegas.com No no http://www.richelleshawmarketing.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg How To Build A Million Dollar Business in Las Vegas http://www.richelleshawmarketing.com 144 144 Sarah Palin - The Celebrity Effect Lesson for Entrepreneurs http://www.richelleshawmarketing.com/2008/10/20/sarah-palin-the-celebrity-effect-lesson-for-entrepreneurs/ http://www.richelleshawmarketing.com/2008/10/20/sarah-palin-the-celebrity-effect-lesson-for-entrepreneurs/#comments Mon, 20 Oct 2008 21:23:53 +0000 Richelle http://www.richelleshawmarketing.com/?p=74 The Sarah Palin Effect - Use of Celebrity

The only thing about Sarah Palin that helped John McCain during this election was her celebrity - the same thing that he accused President Elect Barack Obama of using. But what the McCain campaign discovered is that the use of celebrity works very well.

This is why no matter if I voted RED or BLUE, I decided that attending a lunch with Bette Midler (Small Business for Obama) was the best use of my time and energy. See picture with me and Bette!

Clients, customers, patients, prospects are all tuning into Access Hollywood, Extra and Entertainment Tonight. Added in the last few years, E News Daily, The Daily 10 and TMZ. All of the shows feature celebrity news. Even CNN, has a nightly segment dedicated all to celebrity news. If you are not using that phenomenon in your business you are missing out.

Lesson: You should have a celebrity representing your business. It can be you or your partner. If you are too shy, get a cartoon made of yourself so that you can be another person. Create a mascot that can be the celebrity or “rent” a local newscaster to represent your company. People buy People not products or things.

For years, I stayed in the background at FreshStart Telephone, no one knew me. Then, I started our newsletter full of pictures, as well as making our customers celebrities. Showing pictures of them winning the prizes, paying their bills and happy to have our service. It changed our business. Use of celebrity, increased our referrals by 32%. Everyone wanted to come in and meet T.T. and Shameka from the radio commercials, plus see if their picture made the Winners Wall or newsletter.

Even better - my little celebrity, daughter Devyn, I get more questions about what is going on with her than anything. Using a celebrity works!

]]> http://www.richelleshawmarketing.com/2008/10/20/sarah-palin-the-celebrity-effect-lesson-for-entrepreneurs/feed/ Virtual Book Tour Begins! http://www.richelleshawmarketing.com/2008/06/17/virtual-book-tour-begins/ http://www.richelleshawmarketing.com/2008/06/17/virtual-book-tour-begins/#comments Wed, 18 Jun 2008 04:08:38 +0000 Richelle http://www.richelleshawmarketing.com/?p=52 What an amazing journey this has been - writing this book and now the fun part. I have decided that since Devyn is only 2.5 and can finally tell me what she thinks of me working all of the time, I will not be traveling as much this year.

I love watching every smile and even the failed potty training attempts. It is fun, but, I want to stay home. So … I am off on my Virtual Book Tour.

First Stop - Morgan State in Baltimore, Maryland

Broadcast live, Mario Armstrong’s Digital Spin is the Mid Atlantic’s
premiere radio programming that focuses on technology. It airs each Wednesday
from 7 to 8 p.m. EST on WEAA, 88.9 FM, which is located on the campus of Morgan
State University in Baltimore, Maryland.

Did you get your copy of my book? If not Click Here

And we are off!

]]> http://www.richelleshawmarketing.com/2008/06/17/virtual-book-tour-begins/feed/ Taking Pictures Saturday 04-12-08 http://www.richelleshawmarketing.com/2008/04/11/taking-pictures-saturday-04-12-08/ http://www.richelleshawmarketing.com/2008/04/11/taking-pictures-saturday-04-12-08/#comments Sat, 12 Apr 2008 06:54:56 +0000 Richelle http://www.richelleshawmarketing.com/2008/04/11/taking-pictures-saturday-04-12-08/ Hello Everyone:

It has been a busy couple of weeks.  BUT - tomorrow I am taking pictures for my interview with Black Enterprise Magazine.  They asked for friends to be included so if you are close to Vegas, send me an email and I will give you the location.

Hopefully, I will feel better than last month when I was taking the pictures for Entrepreneur Magazine and I was GREEN from illness. 

Send me an email if you want to participate!

Richelle

 

 

]]> http://www.richelleshawmarketing.com/2008/04/11/taking-pictures-saturday-04-12-08/feed/ Hanging Out in Nashville http://www.richelleshawmarketing.com/2008/04/09/hanging-out-in-nashville/ http://www.richelleshawmarketing.com/2008/04/09/hanging-out-in-nashville/#comments Thu, 10 Apr 2008 06:57:31 +0000 Richelle http://www.richelleshawmarketing.com/2008/04/09/hanging-out-in-nashville/

I am here in Nashville, thinking about how great last Friday was.  Tonight I was in a meeting where the elite members of my national mastermind were discussing how much they charge.  When my coaching member’s fees were higher than the rest, she started to apologize.  AND I thought…
 
Dang, I wish she was in Las Vegas last Friday for the Bootcamp for Women where she would have learned how to charge fees higher than your competition and not apologize for it.  She would have never made that mistake!  Why are we apologizing for higher fees.  Just like when we stutter when it is time to ask for the sale.  I know that my newsletter subscribers include men too however, I want everyone on my list to get this lesson.  Charge what you want, get what you desire and deserve.  The only one who knows your worth is YOU.  So get your money!

 

 

P.S.  An update from Cindera Chi…You remember her, my coaching member that went from $4 to $10,000 in 3 months. Well, I was watching Dancing With the Stars and guess who was called as the "EXPERT" to coach Kristi Yamaguchi???  Yep, it was Cindera!  AND at the beginning of the year, she was struggling, could not spend time with her daughter, working like a dog and in serious debt from a movie she and her husband produced and look - in 90 days of continually declaring herself an expert she was hired.  AND she was the only logical choice. 
 
P.P.S.  Are you an expert in your industry?  If not, email me and I will forward my report, How to Be An Expert in Your Field, Even if you are brand new to it!
]]> http://www.richelleshawmarketing.com/2008/04/09/hanging-out-in-nashville/feed/ BOOTCAMP for WOMEN - Las Vegas March 28, 2008 Early Bird http://www.richelleshawmarketing.com/2008/03/12/bootcamp-for-women-las-vegas-march-28-2008-early-bird/ http://www.richelleshawmarketing.com/2008/03/12/bootcamp-for-women-las-vegas-march-28-2008-early-bird/#comments Thu, 13 Mar 2008 07:02:56 +0000 Richelle http://www.richelleshawmarketing.com/2008/03/12/bootcamp-for-women-las-vegas-march-28-2008-early-bird/  

Who else wants to build a million dollar

business in Las Vegas?

MARCH 28, 2008 at Main Street Station
200 N. Main Street
Las Vegas, NV 89101
Starts at 10am - 2pm 
LUNCH is included
 

Creating a bootcamp just for women was my passion. I spent many years working my business and figuring out how to build a million dollar business in Las Vegas – without the casinos. When it finally worked, I felt compelled to share my strategies with fellow women, especially after I went to organizations and found that many women were struggling with building their businesses.
 
During this half day bootcamp– we will focus on some key factors instrumental in building my business and de-bunking the CRAZY MYTH’s we have been thinking that just do not work! 
 
 

If at the end of the 1/2 day workshop if you feel as if this information did not change your business, change your thinking and will put you on your way to your million dollar business—I WILL REFUND YOUR ENTIRE COST!
 
 

Shouldn’t this be your year? If your business is not what you thought it would be, it is not because of you! It is because of all of the forces working against you. I have figured out the way to make it so much easier. Really—this time will be different. This BOOTCAMP will not be another seminar where they just list the same stuff you can find on the internet about finding a target market. Heck, you know that already! It is about individual coaching with proven marketing strategies to take your business where it should be… It will allow you to finally take a vacation and not worry that you will not have a business when you return. 
 The formula is simple—
 QP+QL+MF+CI+WN = $$$$   Don’t miss this bootcamp!
 

If you are doing what you love and the money aint following….If you are in your 5th year of business and you are still struggling….If you are the best in your industry but referrals only trickle in….If you are providing the best customer service you know how, running all over town being a super-vendor and still struggling…If you hired the best employees but can not leave for an afternoon…DON’T Miss this BOOTCAMP!
 
A FEW of the TOPICs that will be COVERED:
 
1. How to retain the customers you already have and get them to spend more with you
2. Reviewing products and services for profitability and insuring that you are making the most from what you are currently doing
3. Systematically creating a consistent business – day in and day out. 
4. No longer chasing potential customers but getting the customers to come to you
5. If you are scared to sell and ask for the business, I found a sure-fire way to have them beg to do business with you
6. How to create a program to generate endless referrals – which has nothing to do with providing the best service. You must do these three things to insure referrals
7. What to do when networking stops working, I have a way to get a constant flow of new business
8. A guaranteed web – internet strategy to make money for you! If your website currently does not make you money, save you time, by filtering out the price shoppers, if not, then don’t miss this bootcamp.
9. How to charge 3 times the amount my competitors were charging and get more new business than ever
10. A way to be able to leave your business and take a vacation. I was out of my business sick and then I got pregnant and my business still functioned without me. IF you can not say this, you must attend this event
 
 

_________YES, Richelle – I am READY to grab my fatigues, my boots and my sports bra and jump in head first for the BOOTCAMP. I am clicking below early for the discount! I understand that if I miss the March 14, 2008 deadline, I must pay full price.
 
See you on March 28th !

 
]]> http://www.richelleshawmarketing.com/2008/03/12/bootcamp-for-women-las-vegas-march-28-2008-early-bird/feed/ Las Vegas Chamber of Commerce Expo http://www.richelleshawmarketing.com/2007/09/01/las-vegas-chamber-of-commerce-expo/ http://www.richelleshawmarketing.com/2007/09/01/las-vegas-chamber-of-commerce-expo/#comments Sat, 01 Sep 2007 15:17:37 +0000 Richelle http://www.richelleshawmarketing.com/2007/09/01/las-vegas-chamber-of-commerce-expo/

How much fun was this?  June 13, 2007 I had a booth at the Las Vegas Chamber of Commerce Expo.  We met so many entrepreneurs searching for a place to meet other business owners.  They crowded our booth plus, over 257 people entered our drawing for the Lebron James jersey.  Look who knew that they would be swept in the NBA finals???  I thought they really had a chance.  But the true lesson was not pre-planning for the event, it was watching the Cleveland Cavs go from ordinary in the NBA to extraordinary.

AT our local chapter meeting for Glazer Kennedy Insider’s Circle, click here to go to my site www.gkiclasvegas.com, we teach business owners marketing secrets to change their businesses. Check out the meeting times and locations.  http://www.gkiclasvegas.com/gkic.php/GKIC_Chapter/Meeting_Dates___Locations
 
After reading all of the books, I was frustrated and found that most were just talking about theories, not real, practical, tools that I could use tomorrow.  Not to re-tell my story but I was bankrupt and had to look at 6 employees every day.  I needed to make a change in my business to get it back to the million dollar level and fast.  I had no money so just run ads could not work.   I had to change the way I implemented my marketing strategy and EVERY DOLLAR I spent, had to be returned - PLUS some….and like Dan Kennedy says, it needed to come back YESTERDAY. 

After I read The Ultimate Marketing Plan by Dan Kennedy, it changed my life.  I re-built my business in record time all thanks to Dan Kennedy.  I was so happy that I decided to go into business with him and become a Certified No B.S. Marketing Advisor.  for more info on Dan Kennedy click here -http://www.gkiclasvegas.com/gkic.php/Contact_About/Who_is_Dan_Kennedy

Business Owners are so excited to sign up for Dan Kennedy’s Most Incredible FREE Gift Ever!

Francie of World Ventures and Richelle signing up for The Most Incredible FREE Gift Ever!

Ryan Spelts of www.n2pub.com and Richelle Shaw signing up for The Most Incredible Free Gift Ever!

]]> http://www.richelleshawmarketing.com/2007/09/01/las-vegas-chamber-of-commerce-expo/feed/ It’s Official - I am a guest panelist at Women of Color http://www.richelleshawmarketing.com/2007/09/01/its-official-i-am-a-guest-panelist-at-women-of-color/ http://www.richelleshawmarketing.com/2007/09/01/its-official-i-am-a-guest-panelist-at-women-of-color/#comments Sat, 01 Sep 2007 15:14:39 +0000 Richelle http://www.richelleshawmarketing.com/2007/09/01/its-official-i-am-a-guest-panelist-at-women-of-color/ It’s official, I have been asked to speak at the Las Vegas Women of Color event. Debra Nelson, VP MGM/Mirage asked me to lunch, then asked me to speak at their event.  I am excited!  And Honored! They are expecting close to 1000 people.  I hope you will join me there.  For additional information, please go to their website, www.lvwomenofcolor.com

See you there!

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